Gathering people together in the form of focus groups can be a really useful way to uncover information you might not have otherwise considered. We can provide focus group facilitation for you and we tend to use it to either shape the design of your survey or to dig deeper into the survey results.
Focus group facilitation can inform the design of your surveys
Sometimes, surveys can be quite long, simply because you’re not sure what to measure. As a result, there is a tendency to measure quite a lot.
Focus groups can be a really useful way to identify the common themes that your people care about. In other words, what they value about working for you and what they find frustrating. Focus groups can be made up of any cross section of the business. You can either group similar functions or levels together or run cross-functional groups. By spending time with representative groups we will quickly identify the key things that seem to matter. We’ll share this information with you and then make the decisions on what to include in your surveys.
Focus group facilitation allows you to dig deeper into the survey results
When used after a survey has been completed, focus groups can be a useful way to share the results with people. In addition, it can promote further discussion and understanding about the issues raised. Survey questions can sometimes be restrictive so discussion in a safe environment is a way of expanding on the issues.
In other words, focus group facilitation can help add colour and point the way towards key actions that will make the most difference.