We love 360 feedback! In our view 360 degree feedback is by far the best way to develop leaders and It is certainly the most cost-effective.
What’s more, as leadership behaviour is what defines your culture, and culture is a key part of the employee experience, 360 degree feedback is also an effective way to drive culture change and improve employee engagement.

What is 360 degree feedback?
360 feedback (also known as multi-source or multi rater feedback) is a way for individuals to understand their personal strengths and development needs, using the feedback of others who work with them the most.
All of these stakeholders or ‘raters’ complete a structured online questionnaire to provide their perception of how much the individual displays specific behaviours. The responses from each rater group are then aggregated and presented in a graphical report.
The benefits of 360 degree feedback
360 degree feedback has significant benefits for both the organisation and the individual.
The psychology of behaviour change tells us that changing behaviour is very difficult to do. People don’t change their behaviour spontaneously. However, effective feedback is the starting point for promoting behaviour change.
360 feedback provides real focus on individual strengths and development needs and is a great way to 'hold up the mirror'. As the feedback is totally specific to the individual people are much more likely to move from awareness (that something needs to change), through to acceptance, and then, crucially, to action.
This is what makes 360 degree feedback much more effective at promoting behaviour change than conventional training.

Total 360 feedback service
We are extremely client focussed in how we work.
We work with companies of all sizes across a range of sectors and we promise that we’ll give you high levels of service.
Fully managed 360 feedback service
Ours is not a self-service 360 degree feedback solution.
Our clients have limited time, resource and budget – they just need a 360 degree feedback supplier to make it happen for them. Which is where we specialise.
As your 360 feedback provider, we manage your whole 360 degree feedback process for you, from design right through to reporting and feedback.
Off the shelf or bespoke
Although we can easily provide you with an off-the-shelf 360 feedback questionnaire, we find that every organisation’s culture is unique so generic 360 questionnaires do not always hit the mark.
Our approach is to completely tailor your 360 degree feedback questionnaire content. We take the time to ensure that the behaviours your 360 measures tie into your values and culture.
Where you have an existing competency model or leadership framework we can use that to build your 360 degree feedback questionnaire or we can build a bespoke competency framework for you.
These are just some of our off-the-shelf 360 feedback questionnaires:
> HR Business Partner 360 Feedback Questionnaire
Simple 360 feedback administration
We have our own 360 degree feedback platform which means building and administering your 360 questionnaire is totally under our control.
Our 360 degree feedback questionnaires are fully mobile optimised making it easy for people to complete them whenever and wherever they want on any web-enabled device.
Our 360 degree feedback questionnaires are fully GDPR compliant and we’re accredited with CyberEssentials+, which means your data is safe with us.
Flexible reporting options
We have two reporting options for you to choose from:
No reports. This might sound strange, but our 360 degree feedback platform means that individual 360 results are continuously available to users so you don’t actually have to rely on static reports. Which, as we all know, tend to get ‘filed’ or lost over time.
Bespoke graphical reports. Where you prefer a physical report we can of course produce these for you.
Group reporting
Our 360 degree feedback platform enables us to aggregate datasets which means we can provide you with cohort, or group reports.
This makes identifying and reporting on common strengths and development needs across populations much quicker and easier than having to manually analyse static reports.
The feedback discussion
The feedback discussion is a critical part of the 360 degree feedback process. Indeed, whenever we hear that people have 'had a bad experience of 360' in the past it is invariably down to how the feedback was handled.
As such, we strongly advise that all feedback recipients are guided through their 360 results rather than just being sent their report.
The feedback discussion should be facilitated by an experienced feedback coach. If you don’t have the resource internally we can either train internal feedback coaches or our own accredited coaches can do that for you.
Action planning
Defining specific actions is what increases individual accountability for implementing tangible behaviour change.
Our 360 degree feedback platform has inbuilt action planning functionality so users can define specific action plans with dynamic reminders, deadlines and completion status etc.

Individual development support
Leaders are often left to their own devices after receiving 360 degree feedback.
To support the behaviour change process we recommend considering the use of coaching for each feedback recipient.
Every person going through 360 will have slightly different learning needs. Those learning needs can also be quite personal so working with them individually in a confidential, supportive way has a really positive impact and maximises the return on investment from the 360 process.
What gets measured gets done
The aim of 360 degree feedback is to promote behaviour change.
As 360 is a measurable process the best way to encourage accountability and measure progress is to repeat the process. This can be especially useful where you are using 360 feedback to support a leadership development programme.
I really enjoy working with Realworld. I always find them very responsive and they always have a proposed solution or way forward that works. A really great company to work with.
Nikki Hill, Deputy Chief People Officer – OD & Wellbeing, Kingston Hospital NHS Foundation Trust
We’ve worked with the Realworld Team for a number of years on a multitude of different projects, including 360 feedback. The team are flexible to work with us on our requirements, which have stretched to working with our ROI and US based teams as well as the UK Teams. Ever helpful, the Realworld team adapt to our feedback and are happy to challenge us along the way.
Nicola Marshall, People Director, Welcome Break